The app allows users to take pictures of clothing that they like (albeit on the street or in a magazine). The app's visual-recognition software then searches for the item - or a suitable match - on the websites of more than three hundred retail partners. Users are then offered a click-and-buy option without the hassle of being redirected to the individual retailer's website. Users can also set a notification in the app to alert them when items that they like go on sale. Kachiiiiiiiing!
Now, first things first...This is basically a less community-based rip off of 'The Hunt' app so, whilst I do prefer the name of Kate's app, she is certainly thieving something, but I'm not too sure that it's going to be anyone's style...And here's why:
Please take a moment to look at these two images. Aside of the colour (which is, actually, slightly off), can someone please tell me how these dresses are similar? Don't worry, I'll wait...
Now all I'm trying to say is, for an app claiming that it can make my life a whole lot easier on the day that I decide that it is completely acceptable and non-stalkerish to hide in bushes and snap the outfits of innocent and unknowing passers-by, I'd say that this is a poor attempt. Basically, I'd be better off just asking a stranger where they got their clothes from without looking like a totally freakish sad bastard in the process. For real though, the comparison of these dresses is actually heartbreaking. It's like asking for a Mc'Chicken Legend and getting some nuggets instead. Soul-destroying.
Also, can I just ask what brazen individual in their right mind would actually take pictures of strangers in the street? "Erm, excuse me but can I take a picture of you so that I can go home, steal your whole outfit and dribble all over it?" How abouuuuuut no. And for those absolute weirdos among us that will, no doubt, take sneaky pictures...I hope you know just how freakish you really are. I'm just gonna get comfy and wait for the inevitable rise in stalker charges and restraining orders.
Another reason why this app reeeeaally pisses me off is because the whole reason that I avoid shops like Topshop is purely because I know that as soon as I step out of the shop, I'm going to be trampled to death by a whole street full of clones wearing whatever it was that I just bought. So basically, this app just transformed every store that I love into a potential Topshop. Now all those bitches that I hate can follow me around looking like a pack of matching fucking minions. Thanks Kate, thanks a lot. Looks like I'm going nude from here on out. Well, until some other money-hungry celeb makes a skin-match app where bitches and nudists alike can casually swap and buy skins that they liked and took a snap of. Ok, that's totally twisted and over-the-top but, you get the depth of my frustrations.
Besides, the fact that you actually have to specify which item of clothing you're searching for (for example: trousers, activewear etc.) blatantly tells me that the visual-recognition clearly isn't that good. I actually downloaded the app and tried to search for several things to no avail. Ok, I initially tried to take the piss by taking a picture of my foot and seeing if Kate could find me a match. Apparently, my foot is too damn fabulously unique because I got nothing in return. But then I tried searching for items off actual retailers websites and still, nothing. Apparently there's a "server error" for everything that I try and find. I think that's Kate's way of admitting that the app is, actually shit or that I'm just too wonderfully original to be copying anyone else's style. Yeaaaaah boy!
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